Aim: To consider what makes good market research and start a draft of a questionaire to help me plan my magazine.

How do you make an effective and helpful questionnaire?

• Make sure my questions are explained well
• Make sure the way I want my question to be answered clear and specific.
• Make sure the question is easy to understand and clear.
• Tell the person how to answer the question 
• Make sure it is in a organised/sensible order (logical order)
• Give examples to show what you mean
• Think about your wording when you write your question,  word like "prefer"
• Using another choice in answer - specify
• using numbers to measure their agreement of something for example 1 as the least strong of something and 10 and strong answer to something.
• Ask about what you want to know
• Ask precise questions, not vague ones.
• Limit the amount of responses the person can give so you can handle their choices more easily.

Likert scale measures the respondent's attitude towards a particular subject:

Hip-pop music causes violence among its audience:
1-Strongly Agree
2-Agree
3-Neither
4-Disagree
5-Strongly disagree

This is known as Semantic-Differential Scale- it uses numbers to measure opinion.

Describe in your opinion of hip-pop music:

violent   1 2 3 4 5     Non Violent
Sexiest  1 2 3 4 5    Non-Sexiest
Racist    1 2 3 4 5    Non-Racist


Topics that I will need to ask about in my questionnaire:

• Age range
• Type of genres
• Examples
• Pictures that are colours if I am going to use pictures.
• Preferred type of genres e.g. Hip-pop- what of hip-pop is it 
• How often do you read music magazines weekly??
• Could have a question about bands, females singers, males singers and even the type of genre it is such as using the word "prefer"
• Live events
• Do you follow music blogs?? If so which one??
• Their hobbies giving them options
• Do they prefer listening to music live or on a electric device.
• Do you/ have you ever read a music magazine?
• If so Which one ??
• If they have heard of it
• Favourite Music blogs?
• Ask if the reader has used/ is aware of other media platforms music magazines use( radio, website etc.)
• Preferred Artists
• Favourite font covers from range
• Style of photography
• Colour scheme of 3
• Preferred magazine titles and straplines from a list
• Preferred of style of language and tone used in magazines
• Preferred genres of music magazines (lists)

Festivals

• Shake down
• Gay Pride
• Brighton festivals

What makes a good questionnaire evaluation?

• By including comments on what people think of the question, more like getting the audience's feedback.
• It is always good to add questions that is not just about music.
• By having Tables or pie charts because they are useful ways  to get the results. 
• Having to put all the question and the answers into a graph.
• To have questions that also include males not just females or the other way round.
• being manipulative
• Mention any anomalies or unexpected results.
• Explain what the point of the questionnaire was- what was I trying to learn.
• A logical order of explaining what you learned from each question, starting from the top.
• Think about -did I give it to the right group of people, where they really my target audience.
• How could I have improved the style of question.
• what other ways could I research what my target audience want.