My audio presentation- Discussing my project

Version 1



Version 2

Aim: To plan and make an audio presentation as a way of pitching our magazine in a professional and detailed maner in order to apeeal to a publigher.

When public speaking, what is it important to remember to do?

• Make sure that the words are spoken loud and clear.
• if I there is music in the background, make sure its at a good volume because your voice is what the publisher wants to hear.
• Make sure you will not be using words like 'um, erm'.
• Make sure you are not going to get out of topic on what magazine you are doing.
• Do not use any slag words, has to be professional.
• Speak with confidence
• No hesitation

If a publisher was listening to your pitch, what would they want to know about your project?

• They would want to hear about your audience research
• Introducing yourself, and you talk about the cost.
• Why you are doing the project, by being passionate about the project you are doing.
• You need to show that your personally passionate about this project.

Researching my target audience in Brighton

https://drive.google.com/file/d/0BzG6ZO6sgMQVV2stUDZ5VmlMM1U/edit?usp=sharing

Aim: To research and brainstorm the needs and desires of my target audience within Brighton so i can appeal to them effectively in my practical work.

1- According to your survey results, which things in life do your target audience prioritise?
My survey questionnaire revealed that most of my target audience prioritise mainly on socializing, watching the Television and Listening to music  I mean how they obviously continuously use their technological in order for them to listen to music, basically too much of their time is listening to music.

2-Which responses surprised you and why?
-I was surprised by the 50% of the people that do not by any type of magazines not just the music magazines and on 20% of then slightly do read some of the magazines.

3-What did you wish you had asked but didn't?
-I don't think there is anything else I want to even include because I think I have included everything that I need for my magazine.

4-Which aspects of the Brighton music scene do you need to research the most?


FINAL ONLINE QUESTIONNAIRE -
http://kwiksurveys.com/s.asp?sid=to1wpmjreu8wibo253696

AUDIENCE INVSTIGATION REPORT - V5 https://drive.google.com/file/d/0BzG6ZO6sgMQVSGZFdlpETmlfVnM/edit?usp=sharing
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Task 4 working on front cover of the magazine

https://drive.google.com/file/d/0BzG6ZO6sgMQVYWxzNkk0NGkwODA/edit?usp=sharing

Photoshop skills

https://drive.google.com/file/d/0BzG6ZO6sgMQVdmRDVDR2Z3Y1UEU/edit?usp=sharing

Photoshop Moodboard

https://drive.google.com/file/d/0BzG6ZO6sgMQVdmRDVDR2Z3Y1UEU/edit?usp=sharing

The photos from the Photoshoot I did at Preston Park's Garden

 

 

 

 

 

 

Genre research- Mrs Bennett

https://drive.google.com/file/d/0BzG6ZO6sgMQVc0MxNWg1X2VnTWc/edit?usp=sharing

Organising a location plan..Mrs Bennete

https://drive.google.com/file/d/0BzG6ZO6sgMQVYUhHZDVOaFVCbDA/edit?usp=sharing

To Create a plan for your publish media document, clearly definining key requirements in the creation of your production.

V1https://drive.google.com/file/d/0BzG6ZO6sgMQVVzNTOFZfSGsyWUE/edit?usp=sharing
V3https://drive.google.com/file/d/0BzG6ZO6sgMQVYnlhdTcxVlp6b2M/edit?usp=sharing
V3https://drive.google.com/file/d/0BzG6ZO6sgMQVblNSTVd5M3Fxd1E/edit?usp=sharing

Invent your own artists or band AS Link

https://drive.google.com/file/d/0BzG6ZO6sgMQVdjZ4bG1XSGxHWkU/edit?usp=sharing

The Health and Safety for the Photo-shoot Link

https://drive.google.com/file/d/0BzG6ZO6sgMQVSFl1SFYyaGw3Xzg/edit?usp=sharing

Aim: To constract a Health and Saftey assessment of one or more photoshoots i will be conducting for my magazine considering all possible eventualities.

23-10-13

Key Skills

• Professional responsibility
• Applying my knowledge of professional practices
• Showing forethought and evidence of planning an event
• Using the opportunity to research independently for my individual situation/s

TUC- Trades Union Congress

• Presents British workers' rights
• Web- www.tuc.org.uk/
• web-www.worksmart.org.uk/

The Health and Safety at Work Act 1974

• had t be followed by all employers/ authorities responsible for workers in UK.
• A H&S commission was created

It protected people against risk to H&S in terms of:

• Dangerous substances/ materials
• Maintenances of systems
• Provision of instruction and training.
• working environments
• Allowing unions the right to create reps to enforce it
• Inspectors could gain access to workplaces

NUJ- National Union of Journalists

• Represents UK journalist and protects their rights.
• Has a committee which meets just to discuss H&S
• Web- www.nuj.org.uk/rights/health-and-saftey/

NUJ H&S Concerns:

• Bullying
• Stress 
• Repetitive Strain Injury (RSI)
• Public Order Situation
• Conflict Zones
• Exiled Journalists

What type of risks may there be in a photo-shoot?

• Some people may have light sensitivity.
• Falling of an object- for example if you were standing on a ladder and it breaks.
• The model may have sensitive skin, e.g. if they are not used to staying in the cold for too long they get a lot of rush.
• The camera may fall and break.
• Risk of fire- if a light falls.
• Dropping equipment on a part of body
• Some people may have epilepsy, sensitive of light 
• Tripping over wires.
• Outdoor safety in urban environment - Traffic
• Electrocution- mixing water with electricity

Key Terms

Hazard is anything that can cause harm e.g. a chemical, electricity and ladders.

Risk is how great the chance that someone will be harmed by the hazard.

Using these words in the assessment. 

• Major- Death or major injury or illness causing long term disability.
• Serious- Injuries or illness causing short-long term
• Slightly - all other injuries or illness.

The Likelihood of harm may be rated.

• High- where it is certain that harm will occur
• Medium- where harm will often occur.
• Low- where harm will occur.

Risk=Severity of harm x Likelihood of occurrence
This sum gives a risk value of 1>9 allowing a comparison of risks.
1=High Risk and 9=Low Risk



24-10-13

What are the main hazards within the location of your photo-shoot?

• A tree may falling down onto someone.
• Accidently getting kicked by a ball that may have been kicked by a child.
• Somebody may fall into pond.
• Risk of electric shot by dropping the camera into the water. 

What do you need to find out about your venue? How can you investigate?

• Where about in Preston park I am going.
• Maybe by visiting the place and see what exactly I could use for my photo-shoot.

What do I need to take photos of there? Where can I do this?

• I like to take photos the place itself e.g. trees, flowers.
• Different areas of the place.
• I will have to use my own camera or the MiPad.

Aim: To plan my main fictional artist to feature in my magazine in preparation for my first reound of photoshoots. To also consider choice of models and requirements

https://docs.google.com/file/d/0BzG6ZO6sgMQVU1pQRnRNcFczNms/edit?usp=sharing

Aim- To estimate and set a reasonable budget for this progect.

You can see my work is here on Google Drive

https://docs.google.com/file/d/0BzG6ZO6sgMQVdVRWaU1pblJWcUU/edit?usp=sharing

new version
https://drive.google.com/file/d/0BzG6ZO6sgMQVaThDMl9mUHpSMXc/edit?usp=sharing

New version 3
https://drive.google.com/file/d/0BzG6ZO6sgMQVaWdEWHNnVzJuVEk/edit?usp=sharing

Aim: To set myself a realistic timeframe for completing tasks within this project aiming to motivate and organise myself in a professional manner

This is my current planning document for this project

https://docs.google.com/file/d/0BzG6ZO6sgMQVeEMyeTZfZ29odkk/edit?usp=sharing

New version
https://drive.google.com/file/d/0BzG6ZO6sgMQVaThDMl9mUHpSMXc/edit?usp=sharing

To further identify those involved in the printed magazine and investigate isses prior ro production.

Equipment needed and the possible issues that may appear

 

• Camera (it might run out of batteries and the weather may terrible as it may rain. Make sure the Camera fits the Tripod)
• Charger: make sure there is enough chargers for everything that I may use such as a laptop and !pad or a digital camera.
• Lighting
• Clothes & Costumes ( Make sure you have the right costumes, size, colours and have a back up plan for the costumes, as they may run out or may disappear.)
• Tripod ( physical damage such as it might fall and then break, make sure you have a person who knows how to sort the tripod out.)
• Location. ( make sure you have a different place ready in case you are not able to be where you wanted to be at and that is the back up plan.)
• Laptop: make sure you have enough memory, the charger is there too in case it may not be fully charged.
• Umbrella- make sure you have a strong umbrella as it might rain, if not use it for the sunlight in case its too sunny. if you doing the photo-shoot outdoor.

Location:

• The Dome- The amount of people around there will affect the pictures you will trying to take. So I would need to be there earlier  in the morning where there is less people and less thing happening. If the photo-shoot is outside the dome.
• School Studio: Might have to use the school studio because of the type of magazine you are using is Hip Pop and that is slightly difficult.
• Home: might even have to take picture at home were it may be easier depending on the type of photos being taken and make sure the wall has not got anything that will show where was the photos taken.

Code of Conducts- HOMEWORK (Ms Bennet)

Codes of Conducts
The National Union of Journalism- Code of conduct has set out the main principles of British and Irish Journalism since 1936. The code is part of the rules and all journalists joining the union should sign that they will make every effort to hold on to it. Members of National Union of Journalism are expected to put up with by the following professional principles:

1. At all times upholds and defends the principle of media freedom, the right of freedom of expression and the right of the public to be informed.
2. Strives to ensure that information disseminated is honestly conveyed, accurate and fair.
3. Does her/his utmost to correct harmful inaccuracies.
4. Differentiates between fact and opinion.
5. Obtains material by honest, straightforward and open means, with the exception of investigations that are both overwhelmingly in the public interest and which involve evidence that cannot be obtained by straightforward means.
6. Does nothing to intrude into anybody’s private life, grief or distress unless justified by overriding consideration of the public interest.
7. Protects the identity of sources who supply information in confidence and material gathered in the course of her/his work.
8. Resists threats or any other inducements to influence, distort or suppress information and takes no unfair personal advantage of information gained in the course of her/his duties before the information is public knowledge.
9. Produces no material likely to lead to hatred or discrimination on the grounds of a person’s age, gender, race, colour, creed, legal status, disability, marital status, or sexual orientation.
10. Does not by way of statement, voice or appearance endorse by advertisement any commercial product or service save for the promotion of her/his own work or of the medium by which she/he is employed.
11. A journalist shall normally seek the consent of an appropriate adult when interviewing or photographing a child for a story about her/his welfare.
12. Avoids plagiarism

Aim: To consider what makes good market research and start a draft of a questionaire to help me plan my magazine.

How do you make an effective and helpful questionnaire?

• Make sure my questions are explained well
• Make sure the way I want my question to be answered clear and specific.
• Make sure the question is easy to understand and clear.
• Tell the person how to answer the question 
• Make sure it is in a organised/sensible order (logical order)
• Give examples to show what you mean
• Think about your wording when you write your question,  word like "prefer"
• Using another choice in answer - specify
• using numbers to measure their agreement of something for example 1 as the least strong of something and 10 and strong answer to something.
• Ask about what you want to know
• Ask precise questions, not vague ones.
• Limit the amount of responses the person can give so you can handle their choices more easily.

Likert scale measures the respondent's attitude towards a particular subject:

Hip-pop music causes violence among its audience:
1-Strongly Agree
2-Agree
3-Neither
4-Disagree
5-Strongly disagree

This is known as Semantic-Differential Scale- it uses numbers to measure opinion.

Describe in your opinion of hip-pop music:

violent   1 2 3 4 5     Non Violent
Sexiest  1 2 3 4 5    Non-Sexiest
Racist    1 2 3 4 5    Non-Racist


Topics that I will need to ask about in my questionnaire:

• Age range
• Type of genres
• Examples
• Pictures that are colours if I am going to use pictures.
• Preferred type of genres e.g. Hip-pop- what of hip-pop is it 
• How often do you read music magazines weekly??
• Could have a question about bands, females singers, males singers and even the type of genre it is such as using the word "prefer"
• Live events
• Do you follow music blogs?? If so which one??
• Their hobbies giving them options
• Do they prefer listening to music live or on a electric device.
• Do you/ have you ever read a music magazine?
• If so Which one ??
• If they have heard of it
• Favourite Music blogs?
• Ask if the reader has used/ is aware of other media platforms music magazines use( radio, website etc.)
• Preferred Artists
• Favourite font covers from range
• Style of photography
• Colour scheme of 3
• Preferred magazine titles and straplines from a list
• Preferred of style of language and tone used in magazines
• Preferred genres of music magazines (lists)

Festivals

• Shake down
• Gay Pride
• Brighton festivals

What makes a good questionnaire evaluation?

• By including comments on what people think of the question, more like getting the audience's feedback.
• It is always good to add questions that is not just about music.
• By having Tables or pie charts because they are useful ways  to get the results. 
• Having to put all the question and the answers into a graph.
• To have questions that also include males not just females or the other way round.
• being manipulative
• Mention any anomalies or unexpected results.
• Explain what the point of the questionnaire was- what was I trying to learn.
• A logical order of explaining what you learned from each question, starting from the top.
• Think about -did I give it to the right group of people, where they really my target audience.
• How could I have improved the style of question.
• what other ways could I research what my target audience want.

Aim: To research local products, venues, events, bussiness and identify how/why they are relevent to their target audience.

Production of magazines and paid for either by:

• Advertising brands and products within it
• Purchase price
• Pre-paid subscription services
• Or all of the above

Brighton Venues	Type of Venues	URL
The Dome	Entertainment	http://brightondome.org/
Concorde 2	Entertainment	http://brightondome.org/
Brunswick	Pub Food & Drink & Entertainment	http://www.thebrunswick.net/
The Haunt	Entertainment	http://www.skiddle.com/whats-on/Brighton/The-Haunt/
Sticky Mikes Frog Bar	Bar- Food & Drink & Entertainment	http://www.drinkinbrighton.co.uk/stickymikesfrogbar
Coco Loco	Entertainment	http://www.cocolocotribe.com/
Coalition	Entertainment	http://www.drinkinbrighton.co.uk/coalition

Main Audience From: http://www.ipcadvertising.com/

Mass Market Women:

Upmarket Women:

Upmarket Men:

Young Men:

I would use the Brighton Centre.


I think people will continue talking about The Brighton Centre continuously throughout the year in my magazine.

Aim: To decide which genre we would prefer to focus our research and plans on and create a moodboard of initial ideas

The genre of music I will focus my planning and research on for my local music magazine is Hip-pop.

Initial Ideas:

• Real bands that may be suitable to prefer to hip-pop:

Lil Wayne, Snoop Lion, Eminem, R. Kelly, Jay-Z, Drake etc.

• Type of Products advertised:

Hip-pop has a variety of advertised products, such as, Jordans, Nike, Rolex, Ferrari, Remi Martin . 

• How I imagine my target audience ( style, hobbies, 'likes'):  

Aim: To analyse music magazines, considering how thier genre is conveyed and the typical features of front cover.

Music Magazines:

• NME (New Melody Express)
• Mojo
• XXL
• Kerrang!
• The source (local Brighton music scene)
• The Source (hip-pop)
• Uncut
• DJ
• Mixmag

Music I have read/about:

• Names

Textual Analysis

• Magazine title: The magazine I am using is The XXL

• Publisher: The publisher is Harris

• Target Audience (Age, Gender, Lifestyle): I am not sure but I think it is targeted at mostly males readers and it can be females to depending on their interests. I also think this is for people from the ages around 16 to the late 20s or up to 50s because of the inappropriate/ sexual images & models that are on there and the kind of style they have attracts males. Lifestyles: I think it mostly appeals for those who have a lot of this type of music back ground, as it also have and as it also have Games and fashion for only males.

• Genre: I think Rap, Hip-pop and RnB

• Main Acts features: It features to Single acts such as SNOOP LION, A$AP FERG, BIG SEAN, DRAKE JAY-Z etc. 

• A selection of article subjects: They have articles showing Cars, Bear, Female models with their sexuality, a lot of Rappers and only one image I found of a Female shoe.

• Description of 3 male photos- how are they 'presented':

The pictures show...

• Description of 3 female photos:

The photos show....

• What 'ideologies' or points of view or attitude are implied:

• Summery of products advertised:

Codes Practice and Regulation

The laws of Defamation, Libel and Slander

Defamation is when you are writing offensive or insulting things about people. To stop that from happening, there is laws of defamation Act 1996 which is to protect the reputation of an individual against any hurtful things, saying unwarranted and unjustified attacks.

There are two different ways of Defamation and one of them is Slander which is a communication that is by using words of mouth.

The other way of Defamation is Libel which relates to publication in print or a more permanent from such as a broadcast.   

Copyright and Intellectual Property

Copyright is a law to protect the rights of a creator, it enables publishers to make profit from materials they produce. Copyright became an official law in Act 1911.

Data Protection and Privacy

Dada protection is a law that started in Act 1988. It is to protect personal information of individuals names and addresses. The personal data that magazines might collect are things like phone numbers, addresses and names etc, these are things they get from subscribers.
They cannot pass information on to 3rd parties because that will damage the Data Protection and Privacy laws.




Reference: Whittaker, J. (2008) Magazine Protection. London : Routledge

Aim: To consider and develop understanding of the importance of advertising and to consider legal implications.

Advertising is the best way to communicate to the customers whether its through magazines or newspapers or even TV adverts. Advertising helps informs the customers about the brands available in the market and the variety of products useful to them. Advertising is for everybody including kids, young and old depending on what type of magazine it is and how it is represented to the audience. It is done using various media types, with different techniques and methods most suited. The Advantages: Specific magazine titles appeal to specific target groups more so than a newspaper advert. Magazines attract children because of how much animation is there and how it is presented. Magazines make a lot of many by what they might have for example, celebrities as they are more spoken about and that attracts a lot of teenagers and adults. How their themes and style is presented as a magazine. Magazine is printed on a different type of paper than newspapers which allows for your images to be presented in a higher quality with their full colour and gloss. This gives you the ability to present a clearer, more attractive image of your brand. Magazine advertising might be expensive at first, due to the costs of printing on glossy paper. However, the returns can certainly be worth it if your business has a solid marketing and branding plan.

Aim: To consider how magazine staff are divided in terms of their skills. To identify which skills are needed

Publishing sector in the UK

·         The publishing industry employs over 195,000 people, representing approximately 36% of the creative media workforce.

·         51,000 people employed in the newspaper sector.

·         50,500 work in journals and magazines

·         33,000 in the book industry

·         12, 000 in other information service active.

Web: www.creativeskillset.org

This information is taken from Metal Hammer.

 

IPC media- they publish NME magazines

Comparing with NME

·         The picture is going to come here:

·         The magazine I compared this was NME magazine.

·         The jobs listed are different because mine is more detailed and hers has less people.

·         They both list Art Editors, Editorials and advertising sales director.

·         They both use the words such as Art Editor and Deputy Art Editor.

 

What do you think are the responsibilities of a Chief Editor?

Someone who is responsible for making sure everything that’s needed to be in a magazine is there and how it is presented.

·         Makes sure what he’s employers have done is right and in the perfect order.

·         To make sure that the work is not copied by anyone else, like plagiarism.

·         Check if there is no one that had made mistakes in the newspaper or the magazine that has been created.

·          To make sure what the sources that are accurate.

·         You are the person that represents the publication.

·         Attends functions, events, awards ceremonies.

·         Budget control

·         Build up contacts and connections.

·         Leads meeting

·         Publish an editorial calendar to highlight themes in a propriate months.

·         They have to motivate their team

·         Make sure that they have the best people doing the right things.

·         Legal decisions (following PCC  guidelines)

·         Decide on narrative or theme for each edition of the magazine for all staff to adhere to.

·         Manages careers of present and new staff motivating team.